Erin Gallagher Jewelry is known for their unique approach to jewelry design - each customer can design their own pieces in her Chicago studio. The success of this business model inspired Erin to reach out to Clutch to recreate this shopping experience online. This new interactive component, along with an extensive website and technology overhaul, have made it easy for Erin and her staff to fulfill orders and keep the site current - and her far away customers happy.